PROJECT

Harrison Sands

I worked with indie artist Harrison Sands to completely renovate his online platform in 2019 to prepare for the release of his debut album and first regional headlining tour.

Project Overview

"Carter is going to give you everything you need, and then some. He's organized and willing to work with you every step of the way to make sure he delivers the best product for your vision. "  - Harrison Sands


Project Objectives:

  • Turn www.mrharrisonsands.com into a polished artist platform that will make the best possible impression on new fans
  • Develop and engage an email list to convert casual fans to avid followers
  • Create a compelling and professional bio / press section to help book shows and ease quality media coverage


Web Design

  • Planned site layout and structuring of content
  • Designed entirely new multi-page website 
  • Email Marketing integration
  • Two revision rounds with client


“I'm very happy with the new website. I think it's more functional and provides a better platform to capture impressions from fans. The project was organized and he broke down specifically what was being done week to week so I wasn’t left in the dark.” - Harrison Sands



Audience Development

  • Email account Set-up and List Building
  • Automated email drip for new sign-ups
  • Created custom templates to use for newsletters, merch announcements, tour updates, and more 


Bio & EPK Development

  • Developed custom Bio Questionnaire through researching past interviews
  • Creation of custom professional Bio, plus one revision round with client
  • Revised all site copy and CTA’s for improved readability and conversion rates
  • Developed Electronic Press Kit through 360 interactive Media Page containing outlet coverage, artist info, and pictures



“I would absolutely recommend Carter to my friends and family! I think that's the biggest vote of confidence I have in his work and the experience he provides.” - Harrison Sands


Project Images

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