Client Goals:

• Develop a cohesive, stand-alone digital brand
• Synchronize visual branding with theme of innovation and modernity
• Create platform to substantially increase the rate of listener acquisition and audience engagement

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Website Design

• Custom development of new stand-alone AOI website on WordPress
• Full migration of all existing AOI-related content from former multi-purpose site to new platform
• One round of edits and revisions after client review
• Social media integration
• Creation of custom targeted landing pages

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Content Strategy

• Provide specialized consulting on how best to create and market supplemental content to promote the show and engage his growing audience

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Branding

• Personally designed the official Agents of Innovation logo with several rounds of client review to ensure complete satisfaction
• Selected palette of fonts and colors to support the brand

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Audience Development

• Creation of custom social media content to promote new episodes
• Developed custom social media growth strategies to add real, engaged followers. Averaged ~ 40% growth in audience per month, while raising engagement levels